Mirro has developed new cookware products and redesigned others as a result of extensive consumer research. VP of merchandising Paul Perez says that Mirro researched consumers’ likes and dislikes regarding cookware and bakeware, cooking habits and why consumers buy certain products. Some of the changes that Mirro has made to its products include 360-degree pour spouts, longer handles and deeper shells for increased capacity.
Mirro has revamped some lines of cookware, fine-tuned others and introduced some new skillets
The company says it was guided in making the changes by findings from consumer research, perhaps the most extensive the company has conducted to date.
“We have done research on cooking and baking habits, likes and dislikes, what consumers are buying and why,” said vice president of merchandising Paul Perez. “We researched the strengths and weaknesses of our products and competitive products.”
Some of the company’s products now have 360-degree pour spouts to prevent dripping, longer handles for more control, deeper shells for increased capacity and new colors.
New polished aluminum skillets with porcelain silk-screened bottoms and Eurostyle shells have beveled-edges, longer Eurostyle handles and nonstick coating. Saute pan prices range from $7 to $12.
Chef’s Touch wood-handle cookware is now available in black, spruce and blue metallic porcelain and with a 360-degree nodrip pouring lip on saucepans. One-, 2- and 3-quart saucepans and 8-, 10- and 12-inch sautes are priced to retail from $8 to $18. A seven-piece set is priced to retail between $49.99 and $59.99.
Mirro polished cookware– including 1-, 2-and 3-quart saucepans and 8-, 10-and 12-inch sautes–have suggested retails from $5 to $12. Mirro colored porcelain in black, green, white, blue and almond range from $5 to $12. An eight-piece set in black or green, includes 1-and 1.5-quart covered saucepans, 4.5-quart Dutch oven and 8- and 10-inch sautes, priced to retail from $30 to $40.
The company also has introduced a new “universal” lid, priced to retail between $6 and $8. All Mirro products are available this month.
Under its WearEver brand, the company’s revamped polished aluminum Precision line features deeper shells for increased capacity, a 360-degree pouring lip and a longer handle for better control. Initially offered are 8-, 10-and 12-inch saute pans and an 11-inch square griddle priced from $10 to $16. No set is available.
In its Premium line, a new skillet shape has been offered to increase the pan’s cooking surface as well as a new porcelain silk-screen bottom and longer handle. Suggested retails on the 8-, 10-and 12-inch sautes range from $13 to $20. Seven- and nine-piece sets, retailing from $59.99 to $79.99, also are being offered. The seven-piece set includes 1-and 2-quart covered saucepans, a 5-quart Dutch oven and an 8-inch skillet; the nine-piece set includes 1-, 2-and 3-quart covered saucepans, a 5-quart Dutch oven and an 8-inch skillet.
Brilliance is now being offered in teal, sapphire and black with a new silk-screen bottom, deeper shell and longer handle. Eight-, 10- and 12-inch sautes and an 11-inch square griddle have suggested retails of $10 to $17. A seven-piece set is priced to retail at $59.99. Available March 1.
Viking Blue has been added to Concentric Air, which is already available in black, white and spruce. Included are 8-, 10- and 12-inch sautes, 11-inch griddle and 2-quart stirable, priced to retail from $14 to $24; 2-and 3-quart covered saucepans, a 5-quart Dutch oven and jumbo cooker, priced to retail from $22 to $35. An eight-piece set with bonus glass cover includes 1- and 2-quart covered saucepans, 5-quart Dutch oven and 7- and 10-inch sautes priced to retail from $59.99 to $89.99.
Concentric Air with Channelon is now available with special lid knobs in spruce and boxed open stock. A seven-piece set, priced to retail from $89.99 to $129.99, includes 1-and 2-quart covered saucepans, a 5-quart Dutch oven and 10-inch saute, priced to retail from $89.99 to $129.99; also available are 8-, 10- and 12-inch sautes, at retails ranging from $15 to $29; and 2-and 3-quart covered saucepans and a 5-quart Dutch oven, priced to retail from $26 to $39.